Thursday, October 2, 2008

PRESS RELEASE: Plymouth Rock Studios--Environmental "Leeder"


Plymouth Rock Studios registers with the U.S. Green Building Council

Plymouth, MA – October 2, 2008 - Plymouth Rock Studios - the face and future of Massachusetts' emerging movie industry - will also be an industry leader in sustainable, green design.

The studio announced today that it has registered its entire development project with the United States Green Building Council (USGBC) in order to pursue campus wide, new construction certification under Leadership in Energy and Environmental Design (LEED®) standards. When completed, this will be the world's first completely "green" studio complex. The LEED process provides independent, third-party verification that a project is environmentally responsible and meets the highest green building standards.

"Plymouth Rock Studios' mission is to promote imagination and possibility, and we're proud to complement this vision with a progressive, environmentally friendly movie studio," said David Kirkpatrick, co-founder of Plymouth Rock Studios. "By pursing LEED certification, we will create a holistic, state-of-the-art facility in Plymouth, and ensure that Massachusetts is a pioneer in sustainable, green practices."

Added Steven Taylor, artist in residence at Plymouth Rock Studios: "This is Hollywood East. We will be the center of innovation in entertainment for the entire East Coast, and a leader in environmentally advanced smart technologies."

To bring this innovative studio to fruition, Plymouth Rock Studios has selected Gensler - a leading global architecture, design, planning and strategic consulting firm renowned for its commitment to green design.

"Gensler is thrilled to be part of this transformational project in the leadership of sustainable design practices in the entertainment industry and New England region," said Douglas C. Gensler, AIA, NCARB, managing director of Gensler Boston.

Plymouth Rock Studios, which features 14 sound stages, a multi-purpose theater, hotel, office buildings and educational components, will be constructed on a 240-acre golf course in Plymouth. Embracing environmentally sound strategies at every phase of the project, Plymouth Rock Studios will maximize open space and limit water and energy use while promoting sustainable production practices. The construction of the project will engage the local community for skills, technologies and materials that will fuel long term economic growth in the region.

"The entertainment industry shapes the imagination of so many and helps envision 'what is possible,'" said Rives Taylor, FAIA, LEED AP, director of sustainable design at Gensler. "What better an industry to make the jump to sustainable practices in its normal operations, and to leverage the message and the business case for green thinking?"

Through the design leadership of Gensler, the Plymouth Rock Studios development will include many state of the art sustainable practices and materials such as low impact design strategies, high performance building design, renewable energy systems, alternate transportation, geo-thermal systems, day lighting capture and water reuse systems.

The studio will also continue its close partnership with the Town of Plymouth and the Commonwealth of Massachusetts to ensure the facility is used effectively as an educational and economic development asset.

"When sustainable design principles are at the center of a development project, that project can become a great learning tool and an example for the surrounding community," said Stephen Newbold, AIA, LEED, AP, project manager on Plymouth Rock Studios for Gensler. "The opportunity for us to have that kind of impact with such a highly anticipated development is tremendous."

For more information on Plymouth Rock Studios, visit .

About Plymouth Rock Studios:

Plymouth Rock Studios is a film and television Production Campus being developed in Plymouth, Massachusetts. Plymouth Rock Studios will be the first earth-friendly, all-smart studio campus in the country, and when completed, the most modern user-friendly studio complex in the world for developing quality entertainment. Plymouth Rock Studios will support the burgeoning expansion of the entertainment industry into New England and serve as a cornerstone for the growth of film, television and new media production nationwide. For more information, visit

About Gensler

Gensler is a global architecture, design, planning, and strategic consulting firm, with more than 3,000 professionals networked across 31 offices on five continents. Consistently ranked by U.S. and international industry surveys as the leading architecture and interior design firm, Gensler leverages its deep resources and diverse expertise to develop design solutions for industries across the globe. Since 1965, Gensler has collaborated with clients to create environments that enhance organizational performance, achieve measurable business goals, enrich people and communities, and enhance everyday experiences. Gensler projects such as PNC Financial, Armstrong World Industries and Pat Lobb Toyota have been important "firsts" for new LEED programs and the firm is presently executive architect and sustainability consultant for the 20 million-square-foot MGM MIRAGE CityCenter in Las Vegas, supervising several other major architecture firms on the largest-ever LEED-registered project. For its longstanding commitment to the advancement of sustainable design, Gensler received the leadership award from the U.S. Green Building Council in 2005.For more information, visit .

Ashley Hause
O'Neill and Associates
Thirty-One New Chardon Street
Boston, MA 02114
Phone: (617)646-1000 | Fax: (617)646-1290

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